Presented by SC Johnson in partnership with Conservation International
The Blue Paradox – From London to Chicago
In September 2021, in London, SC Johnson introduced the world to The Blue Paradox, an immersive pop-up experience on the ocean plastic crisis. Visitors didn't just learn about the challenges our oceans face — they were immersed in the majesty, power, and importance of our oceans via a mesmerizing, multi-room experience. Confronted with the depth of ocean plastic crisis, visitors witnessed the scale of the plastic waste crisis in real time and were invited to challenge their perspectives — and were inspired to act alongside business, government, and environmental leaders to help turn the tide. 22,837 visitors attended during a 13-day run and SC Johnson made a donation to Conservation International's ocean protection efforts to help protect 1 square kilometer of ocean per attendee.
After such a strong response to the temporary pop-up in London, SC Johnson sought out a more permanent home for The Blue Paradox. The Museum of Science & Industry in Chicago had the passion, mission, and space to bring a bigger and better Blue Paradox to life for their more than 1 million annual visitors. The Blue Paradox @ MSI opened its doors to the public on July 1st, 2023.
Event Gallery
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