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The Blue Paradox is an immersive pop-up experience on the ocean plastic crisis. It was first held in London in September 2021 and saw 22,837 visitors in its 13 day run.

For every visitor to The Blue Paradox, SC Johnson has made a donation to Conservation International to help protect a square km of ocean. These funds will help protect and monitor ocean habitats and marine ecosystems in critical places globally.​

We’re working on how to bring The Blue Paradox experience to as many people as possible. Make sure to follow us on social media for updates in the future.

We’ve worked closely with the venue, our suppliers and partners to deliver the event with sustainability at the forefront, and the exhibition was been designed to be re-used as much as possible.

The only way we can solve the ocean plastics crisis is together.

Our oceans give life to every living thing on the planet. But the widespread crisis of plastic waste has put the health of our ocean ecosystems at great risk. We know the world’s biggest issues often require complex solutions.

To solve this problem, it’s going to take businesses, governments, and individuals—all of us. We must change how we produce, use, reuse, and recycle plastic, as well as use more alternative materials. We all must act before it’s too late.