Welcome to the Blue Paradox

In September 2021, SC Johnson introduced the world to The Blue Paradox, an immersive pop-up experience on the ocean plastic crisis. Visitors didn't just learn about the challenges our oceans face — they were immersed in the majesty, power, and importance of our oceans via a mesmerizing, multi-room experience. Confronted with the depth of ocean plastic crisis, visitors witnessed the scale of the plastic waste crisis in real time and were invited to challenge their perspectives — and were inspired to act alongside business, government, and environmental leaders to help turn the tide. 22,837 visitors attended during a 13 day run.

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Event Gallery